Underwrite / Sponsor

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The businesses who support Springfield Little Theatre by underwriting shows and sponsoring events not only see the value of a thriving theatre for our community, but also understand the positive marketing exposure that comes with that support.


“We chose to invest a substantial part of our advertising budget with SLT for two reasons. First, we feel our target client demographic aligns with that of theatre patrons. Secondly, being involved in the community and supporting local programs and nonprofits is important to our company. We were very happy with the level of exposure we received. Our logo was on postcards, emails, media coverage, posters, social media posts, lobby advertisements… and I have to say that hearing our name announced on stage before the show started was amazing. We love Springfield Little Theatre!”

Jennifer Ruble, Powers, Gates and Lighting


As a nonprofit community theatre, our ticket sales equate to less than half of our operating expenses. The underwriting support we receive from businesses and individuals is critical to the continued success of the theatre. We strive to create opportunities for businesses to partner with us and gain memorable exposure to the more than 60,000 audience members who attend our shows each year.


Underwriting opportunities for Mainstage productions vary in cost and in benefits received. With packages beginning at $5,000­, the benefits of each package are worked out individually between the businesses based on their goals and needs. The larger the commitment, the more exposure in front of our captive audiences. Baseline benefits include:

  • Onstage recognition at shows
  • Logo on website and printed marketing materials
  • Tickets to preview nights of shows
  • Ad in season playbill
  • Program insert recognition

Event Sponsorship

In addition to live performances throughout the year, Springfield Little Theatre plays host to several fundraising events that bring in necessary funds to offset the costs of the performances. Sponsorships to these events not only provide exposure to a targeted demographic for your business, but tickets to the events as well.

Playbill Advertising

We partner with 417 Magazine to design an award-winning season playbill magazine that showcases not only the season supporters, but also an in depth look at the organization. Advertising in our season playbill provides access to our audiences when they’re present and interested in learning about the theatre while they’re waiting for the show, but it is also sent to every 417 Magazine subscriber during the month of September. Often times these season playbills are kept as mementos to remember their experience at the theatre. There are opportunities for ½ and full-page ads.

The 2020 deadline for the season playbill is June 26, 2020. To inquire about advertising, contact Becky Overend, Director of Sales: 417-869-386, ext 113 or

Education Sponsorship

Our nationally recognized education department has grown to serve over 30,000 kids in our community each year. Now located in its very own building, The Judith Enyeart Reynolds School of the Performing Arts for SLT, the SLT Education Department features an Education Series, SLT Studio Theatre productions, Film Lab, School Tour Program, three levels of performance troupes, competitive dance team, classes, workshops and more!

With all of that going on, there are sponsorship opportunities available for a business interested in marketing to families and supporting youth-based arts programs. To inquire about sponsoring, contact Becky Overend, Director of Sales: 417-869-386, ext 113 or

Get in Touch

To learn more about how you can partner with Springfield Little Theatre to get your business’ name in front of a very loyal and responsive audience, contact Becky Overend, Director of Sales: 417-869-386, ext 113 or

Ticket sales only cover 44% of our expenses. Your support makes all the difference.